Will Ferrell rocked a red robe, crown and plenty of bling as he served as King of Bacchus last weekend in New Orleans. 

Ferrell follows in the footsteps of such luminaries as Drew Brees, Nicolas Cage and Hulk Hogan in the role of Mardi Gras royalty, confessing to the Times-Picayune, "I don't know what to expect. I do have to say, everybody is coming up to me and ... they have the same speech pattern."

He added, "They go, 'Have you been here before for Mardi Gras?' And I say, 'No.' Then they pause. 'Oh. You're going to have a good time.'"