Justin Bieber is owning his heartthrob title.

After launching a successful Nicole by OPI nail polish line, 'One Less Lonely Girl,' the 17-year-old pop sensation has unveiled a new women's fragrance. Someday by Justin Bieber is a fruity floral scent created by Honorine Blanc of Firmenich that will appeal to the 14- to 18-year-old core of Bieber's fan base, reports WWD.

"Let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world," Bieber told the fashion trade journal.

Poured into a clear glass bottle and topped with red and pink layers of hearts, the hot young star also reveals that he had an active role in designing the feminine fragrance, whose packaging resembles that of Marc Jacobs' Lola.
"They really let me take the lead on the entire project, because I know my fans better than anyone," Bieber explains.

From popeater.com.