Lady Gaga unveiled her new fragrance "Fame" Thursday night in New York City, and did a little unveiling of her own.

The singer arrived at the Solomon R. Guggenheim Museum atop a convertible, greeting fans as she made her way through the crowd. Once inside, she lay inside a giant sized perfume bottle and proceeded to strip down to lingerie and a thong. Afterwards, she received a tattoo on the back of her neck. (Think anyone noticed?)

Guests at the event included Yoko Ono, Michael Strahan, Paris Hilton and Lindsay Lohan, who arrived (wait for it) tardy.