Okay, I'll admit it, I had my doubts about Comedy Central's upcoming roast of James Franco, but the more I hear about the line-up, the better it's starting to sound.

Scheduled to be the roastmaster is none other than dude-com icon Seth Rogen, and the roasters include frequent co-stars Jonah Hill and Danny McBride. The roast premieres Labor Day and here's the latest promo.