I think it's possible I've seen it all now! They've taken a creepy, geeky kid off of the internet and turned him into a (marketing) tool! 
I'm not trying to be ugly, but 'tool' is the operative word. Yet, I keep watching his stuff... In fact, I've already watched it like five times... My favorite is the one with 50 Cent. It feels a little less contrived. I love David Guetta's music though... When Love Takes Over is CLASSIC dance goodness. So is Gettin' Over You. I just wish that chick that did the MTV News reports would learn how to say 'Guetta' correctly!