Michael Jackson Included in Pepsi ‘Live for Now’ Campaign
Michael Jackson lives on not only in his music, but also on cans of Pepsi.
In celebration of the 25th anniversary of his ‘Bad’ album, the soft drink brand has partnered with the King of Pop’s estate for its ‘Live for Now’ campaign, which will feature a whopping one billion special edition Michael Jackson Bad 25 Pepsi cans in addition to iconic music, epic live events and opportunities for fans to access special edition merchandise.
In addition to collectible cans of the cola featuring Jackson’s silhouette, image and likeness, Pepsi, Sony and Jackson’s estate will share new mixes of music from the album, according to a press release.
Contests are being launched around the world where fans can win exclusive merch, such as jackets inspired by those worn on the Bad tour as well as tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil.
The campaign launches in China on May 5 and later this month in the U.S., so you will definitely want to head to your nearest beverage case to toss back a cold can of Pepsi featuring the King of Pop — a limited edition, 16 oz. can, that is. Rinse it out when done consuming the cola and put it on your shelf.
A retail, music-themed promo will also launch domestically. Billboard reports that the promo will include remixes by the likes of Skrillex and Diplo. These exclusive tracks will be accessible via cans where fans can scan a code with their phone.
Additional markets will be able to enjoy the Pepsi/Jackson partnership throughout the year.
Jackson and the cola company go way back. He starred in a Pepsi ad in 1983 as part of the ‘New Generation’ campaign and the beverage maker sponsored his Bad tour. He famously sustained scalp burns and scarring when his hair caught on fire while filming a commercial laden with pyrotechnics in 1984.