One Direction has a new fragrance coming out called That Moment. Of course a photo shoot was in order, but how do you take direction from a crazy Frenchman in a bedazzled thong?

We all know One Direction has a great sense of humor. Good thing, because the photographer for their fragrance shoot is cuckoo! 1D released a funny video of the behind-the-scenes action of their photo shoot for That Moment with famous French photographer Girolle.

Do you think this guy is legit?