One of the most talked-about athletes of the 2012 Summer Olympics is coming to a TV screen near you.

E! announced Monday that they are going ahead with plans to do a reality series with Olympic swimmer Ryan Lochte. E! president Suzanne Kolb issued a statement, reading, "He is an incredibly endearing personality who is sexy, entertaining and fun. Watching this show, I believe people will fall into three categories: They want to be him, sleep with him or mother him."

The show is set to premiere in April.