LSU and Alabama play this weekend in hands down the biggest college football game of the regular season. Like usual, every sports show, news station and fan are talking non-stop about who they think will win, but we're now seeing it being taken to a new level. Now, people and businesses are buying ads to talk trash to the other team!

Martin Grau, the owner of Office Furniture Source and a client of Townsquare Media, is known not only for his office furniture but also his unique commercials. This week he bought radio ads where he talks trash to Alabama fans and cheers on his LSU Tigers! If you haven't heard the ads on the radio yet, we have one of them posted below...

Of course, LSU fans aren't the only ones buying ads to support their team. Check out these billboards Alabama fans put up in Baton Rouge this week..

LSU and Alabama play this Saturday night in Death Valley at 7pm... Geaux Tigers!