Recently we showed you a bunch of beauties on Instagram. Then, of course, Facebook bought the photo service for $1 billion. Coincidence? French dude Julien GLT had the ingenious idea of plucking pics of sweater puppies from Instagram to create Boobstagram.

Why? Well, according to the site’s “Why?” section, it’s to increase awareness of breast cancer. That would explain the site’s tagline, “Show her breasts on the web is good, show them to [her] doctor is better”.

As much as women get pissed at guys for staring at their knockers, we’re just trying to figure out if they have cancer. And, if they do, we know how to rid them of that cancer. Right, Reginald?

[Via Complex]