Mountain Dew’s Baja Blast Hitting Shelves in Louisiana and Texas Stores

Mountain Dew's famous Baja Blast, usually found only at Taco Bell, is coming to stores all over the country, including Louisiana and Texas, starting this month. And guess what? It'll be there all through 2024.

Celebrating 20 Years

The folks at PepsiCo, who make Mountain Dew, shared this exciting update in a recent announcement, saying it's been 20 years since Baja Blast first came out. JP Bittencourt, the VP of Marketing at Mountain Dew, said, "Baja Blast is super popular, so we're making a big deal out of its 20th birthday."

Before, you could only get Baja Blast at certain times of the year in stores for a limited time. But now, PepsiCo is changing things up to have it available all the time.

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Win Prizes for Buying Baja Blast in Stores

To celebrate this milestone, customers purchasing Mountain Dew Baja Blast or Baja Blast Zero Sugar, both in-store and at participating Taco Bell outlets, will have the chance to accumulate coins by scanning their purchases. These coins can be redeemed for exclusive Baja-themed merchandise, accessories, electronics, and enticing Taco Bell offers available through the Baja Blast Shop at www.bajablast.com.

Catch the Baja Blast Super Bowl Commercial in February

Adding to the excitement, Mountain Dew Baja Blast is gearing up for its debut Super Bowl commercial during Super Bowl LVIII in February, as disclosed in the announcement.

We know we aren't the only ones excited about this news. Finally being able to get Baja Blast in stores, along with special deals and a Super Bowl appearance, makes 2024 a super exciting year for Baja Blast fans everywhere!