Is This Skechers Commercial Sexist? (VIDEO)
Have you seen this commercial for Skechers’ new line of wedgies for teen girls called “Daddy’s Money”?
It’s gotten a lot of heat from parents for the message that girls and women don’t have to work to get what they want. They’re also taking issue with the names of the shoe styles, including “Gimme Kisses”, “Gimme Wicked” and “Gimme Flowers”.
One parent, Julianna W. Miner, who blogs for RantsFromMommyland.com, “It’s so bad that if it were a Saturday Night Live sketch — it would be hilarious. But it’s not. It’s real. And I had to watch it all the way through twice before it started to sink in that people were seriously trying to sell this garbage to my daughter.”
And Joslyn Gray at Babble says that if her daughters tried to persuade their father in the clothes featured in the commercial, “I’m pretty sure he’d deliver a long lecture on the value of money, and then send them upstairs to put on pants.”
Skechers has responded to the charges, telling ABC News that, “the daddy’s money name and the collection’s advertising are designed to be lighthearted, and we regret that some people have been offended by the name.”
Watch the commercial and tell us what you think.