Nicki Minaj + Ricky Martin Reveal Viva Glam Campaign Promo Shot
Nicki Minaj and Ricky Martin both tweeted the new promo shot for their MAC Viva Glam campaign, which donates proceeds to the MAC AIDS fund. MAC is known for catering to all races, sexes and creeds and what better pairing than Minaj and Martin to take the reigns to promote the line, the cause and the aesthetic?
There is lots of pink in the add – duh, it’s Nicki Minaj, she is pop culture’s Pink Priestess — with Martin hoisting a life-sized pink lipstick over his head, flexing his arms, which boast black and grey tatts. Minaj is kneeling seductively and suggestively. She’s wrapped in pink leather, with a long, wavy, pale pink wig and an armful of colorful bracelets. Minaj is like a candy store come to life!
Minaj tweeted: “Barbz, check out my #MACVivaGlam photo w/@ricky_martin on Facebook! Lipstick’s out in Feb–buy 1 save a life!” So be sure to hit your local MAC counter in February to snatch up a new Minaj lipstick. She had previously teamed up with MAC for a limited edition Pink Friday lipstick that was released around the time her ‘Pink Friday’ album dropped.
Martin also tweeted the photo in Spanish, to boot! He posted: Mi foto de #MACVivaGlam con @nickiminaj ya esta en facebook! Productos disponibles en Feb!
The graffiti-inspired photo is visually arresting and we love that MAC celebrates diversity by featuring a beautiful black woman and an out and proud gay Latin man in the promo advertising. Viva la Glam.