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VMA’s Set Audience Record

MTV’s Video Music Awards gave the network its biggest viewing audience ever with 12.4 million viewers.

This year’s ratings were up 8% over last year, and according to MTV, was their most watched telecast of all time in the 12-34 demo.

A much-hyped performance from Lady Gaga, unveiling her Jo Calderone character, and Beyonce’s pregnancy announcement were credited for boosting viewer numbers.

Lady Gaga
Photo by Kevin Winter/Getty Images

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