Contact Us

LeBron James Has a Pork Donut For You

blogs.thescore.com

You’ve had pork. You’ve had donuts. Have you ever had a pork donut? If you live in China, you’re about to get the chance, courtesy of Dunkin’ Donuts — and NBA star LeBron James?

Nigel Travis, Dunkin’ Donuts’ CEO, said in an interview, “Donuts are a very flexible product. You can do savory donuts, you can do donuts with shredded pork — that’s in China. We also have a range of other savory products that we have been testing and introducing country by country.”

John Costello, the company’s chief global marketing and innovation officer, says Dunkin’ is also developing “bagels with pork floss topping” to cater to Chinese tastes.

We’re not sure what exactly “pork floss” is so we don’t know whether to be turned on or grossed out, but regardless, Miami Heat standout LeBron James will be trying to convince our Asian brethren to chow down. Travis says the company chose James as its brand ambassador in Asia because of his popularity there.

As part of his multi-year gig, James will promote Dunkin’ Donuts and its sister company Baskin-Robbins in ads, online media and in-store marketing, and will also occasionally show up at certain store locations in person.

No word on whether pork donuts or the mysterious pork floss will eventually make their way to American shores. Maybe LeBron James will help them come to a decision. He is great at those.

[Via Reuters]

More from K945

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://k945.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on K945: The Hit Music Channel quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on K945: The Hit Music Channel quickly by logging in with your Facebook account. It's just as secure, and no password to remember!