Caddo Parish Public Schools Unveils a New Look and a Bold Promise

Caddo Parish Public Schools are getting amped up for the 2025-26 school year with a revamped logo and bold new promise. The new tagline exemplifies the school's goals: "Excellence. Every One. Every Day." This exciting rebrand isn't just a fresh look; it signifies a pivotal new chapter for the district and a renewed, unwavering commitment to every student, educator, and family in the Caddo Parish community.

The Rationale Behind The Rebrand

Previously, the tagline for Caddo Parish Schools was focused on uniting the community, with the simple phrase "We Are Caddo." The move away from the old tagline puts focus on the excellence of the education that students at Caddo Schools receive. The Caddo Parish Schools Superintendent, Keith Burton, made clear that the rebranding is more than a new look. Burton said the new logo and tagline are "a promise to our students, and a call to every person in this district to believe in the full potential of the students and staff of Caddo Parish."

The Meaning Behind the Message

For almost a decade, Caddo Schools used the tagline "We Are Caddo," and now the new tagline has an important message for educators, students, and families. The wording of "Every One" is important, instead of "Everyone," by emphasizing the school district's goal to provide an excellent education to all.

The everyday part of the tagline hits home with the idea that every single day, educators and faculty are doing everything to ensure students have an excellent and high-quality education.