Social media sensation Katie May, nicknamed the "Snapchat Queen", died Thursday evening at the age of 34.

The former Playboy model was hospitalized Monday for a blockage in her carotid artery, which led to a stroke which ultimately took her life.

"It is with heavy hearts that we confirm the passing today of Katie May–mother, daughter, sister, friend, businesswoman, model and social media star–after suffering a catastrophic stroke caused by a blocked carotid artery on Monday," said May's family in a statement.

"Known as 'MsKatieMay' on the Internet and the 'Queen of Snapchat,' she leaves behind millions of fans and followers, and a heartbroken family. We respectfully ask for privacy in this difficult time."

May leaves behind a seven-year-old daughter, and her family has started a GoFundMe page to raise $100,000 to help support her daughter.