It's time for Louisiana Startup Prize and the first event is Saturday with Keynote Speaker, Cassidy Phillips. His story is incredible.

In the video above, you can hear the passion in Shreveport native, Cassidy Phillips' voice. Cassidy is the founder of Trigger Point, a company that distributes health and wellness products across the globe. As he puts it, if he can brush his teeth everyday, why can't we "brush" or take care of his body everyday in a similar fasion. It's a business that started out of the back of his car.

Here's more from Louisiana Startup Prize:

LOUISIANA STARTUP PRIZE 2015 ANNOUNCES

PUBLIC KEYNOTE FROM ENTREPRENEURIAL POWERHOUSE

Cassidy Phillips, Shreveport Native, TriggerPoint Performance, Inc. Founder & Former CEO to deliver keynote and mentoring at startup competition’s qualifying event April 18 Shreveport-Bossier City, LA — The Louisiana Startup Prize, an annual education and competition event featuring a $70,000 grand prize in cash and professional consulting services for entrepreneurs nationwide, will present a keynote address and free mentoring with Cassidy Phillips, world renowned motivational speaker, sports performance expert, inventor and founder of multinational company TriggerPoint Performance, Inc.

Phillips’ keynote address will be presented during the event’s April 17-19 Qualifier One session on Saturday, April 18 from 4pm-5pm at the Louisiana Startup Prize Keynote Hall next to Cohab in downtown Shreveport’s Red River District. The presentation is free and open to the public; to RSVP, visit the Louisiana Startup Prize keynote event Facebook
page: http://on.fb.me/1FeYgXE.

Phillips will also conduct mentor sessions throughout the competition’s Qualifier One session; to attend, startups, entrepreneurs, and small businesses must first register for Qualifier One at www.LaStartupPrize.com. For more information about competing in Louisiana Startup Prize 2015, contact Emily Smith at (318) 213-6437 or lastartupprize.com.

“This is a very special opportunity for Startup Prize competitors to interface with a successful and inspiring keynote and mentor,” said Gregory Kallenberg, Executive Director of the Startup Prize. “Cassidy travels around the world helping and motivating entrepreneurs. Louisiana Startup Prize participants at our first qualifying session will have full access to his invaluable insights, expertise and guidance on how to navigate the challenges of entrepreneurship, from concept to commercial production.”

Phillips, a Shreveport native currently residing in Austin, Texas, founded TriggerPoint Performance (www.tptherapy.com) over 13 years ago with a drug-free approach to pain relief and optimizing sports performance. TriggerPoint Performance developed the award-winning Grid Foam Roller and Cold Roller, products that have been used by NFL, NBA, MLB and Olympic athletes worldwide.

“I’m excited to share my perspective and work with Louisiana Startup Prize to help these entrepreneurs realize their dreams,” said Phillips. “You have to be incredibly passionate about what you want your business to achieve, and if you can apply process behind that passion you've got a chance of being successful as an entrepreneur.

Louisiana Startup Prize is a unique concept that energizes and incentivizes local, regional, and national entrepreneurs who have a new business or want to start one. The goal of Louisiana Startup Prize is to evolve businesses through a series of Qualifying Events consisting of keynotes, panels, mentor sessions, and a $1,000 mini-competition. While the entrepreneurs will ultimately be competing to be a part of the Final Round and winning a Grand Prize of $25,000 cash and over $45,000 of in-kind services (from accounting and law firms, creative agencies, and free office space), they will also be vying for potential investment dollars from the Investor Judges. For more information about the Startup Prize, visit www.LaStartupPrize.com.