On Wednesday night, Kendrick Lamar kicked off his DAMN. tour, and it featured Travis Scott performing on a gigantic animatronic bird. Now, he's dropped off his video for "Butterfly Effect," one of a trio of songs he dropped earlier this year. Watch the visual, directed by BRTHR, below.

Back in May, he released the track, along with a Playboi Carti collab, but "Butterfly Effect" is the one that's taken off the most. The approach is reminiscent of what Lil Uzi Vert did earlier this year when he released a bunch of new songs at once, one of them being "XO Tour Llif3." That one obviously took off, but it wasn't forced; fans simply loved it more than the other songs.

Peep Travis' trippy new visuals below. His new album Astroworld is on the way, as well as his collab project with Quavo.

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